Friday, March 20, 2009

What It Really Costs

SEO can be expensive. I came across this report on SEM (search engine marketing) spending. The chart below lists the daily budgets of the current top spenders:

1 geico.com $246,379.60
2 progressive.com $200,614.27
3 expedia.com $136,401.83
4 bank2online.com $127,413.46
5 thinkcash.com $116,581.36
6 ebay.com $102,031.29
7 esurance.com $93,367.57
8 google.com $79,116.47
9 gamespot.com $76,451.85
10 orbitz.com $75,771.79

Wow, I wonder how many click-thru's have to happen before this kind of money pays off?

1 comment:

  1. it's interesting that's how much they make in one day - I wonder how much money they end up making to make it all worth it. I mean, their daily budget is almost someone's annual salary (at least ebay and on up...) Crazy!

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